Guident Business Solutions
Consulting • Coaching • Connecting

This Month's Newsletter

Change is hard for this old guy, so what did I do? I did my research.

Recently, I hired a marketing firm to work with my company, Guident Business Solution, LLC, because I thought I needed a subject matter expert to help me evaluate how I communicate the benefits of my company in today’s dynamic business environment. Even though I was the one who initiated the relationship with a very well-known professional company I had resisted making some of the changes they suggested. One such change was the redesign of my company logo, which I have had since 2009 when I started the company, and by the way, I designed the logo myself. I don’t know why I resisted, maybe because I designed it or because I invested significantly in promoting the logo in the market. So what did I do? I went on a quest to prove that my logo was the better design, of course. After all, I am the business owner and I launched this company many years ago and just to be sure, we are doing very well helping businesses succeed and grow. Why change something that is not broken, I thought! So I began to ask the opinions of some of my most trusted advisors and others who did not know […]

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Gary's Interview

In an interview with the Fox Cities Chamber of Commerce, Gary shares the beginning of how Guident Business Solutions, LLC came to be. He also gives a small inside look how to maintain positive relationship with business owners and how to keep employers and employees on track. To read the interview in detail, follow the link below for the full PDF version of the interview. READ MORE